Emergency Rooms to sell ad space to bring down cost of visits

With the costs of Emergency Room visits skyrocketing hospital administrators are seeking creative ways to save you money. One way that is gaining interest is the sale of advertising space on ER room ceilings.

ER

ER Advertising

Joe Baker president of St. Benedict Hospital calls this new program a win/win proposition. Hospitals can lower costs to help patients save money, and companies that could provide a service to patients get captive audience for their ad dollars.

“Our initial roll out has been purchased by attorneys. We were expecting to have pharmacies and medical supply companies, but the lawyers snatched up the space as soon as we put it on the market. We do have a few local pharmacies interested, it is just a matter of how many ads do we want up on that ceiling.”

Attorney Harry Bosh is thrilled to have this option. He says in the week his ad has been up it has netted him five new personal injury clients.

“People get hurt they go to the ER and just lay in that bed waiting for test results and whatnot. They are looking at the ceiling, they see my number, and so they call my office. I got law school interns I send out to the ER and get the paperwork signed before the client is discharged from the hospital.”

Attorney Bosh thinks that not only is this good for finding new clients. These ads will help his cases and make sure clients get bigger settlements.

“As long as I am sending an intern out to the hospital I ask them get photos of the client in the ER with all the IVs and heart monitors hooked up. The injury is fresh, blood still wet, you know the good gory stuff. No insurance company wants a jury member to see that. So they will settle and they will settle BIG.”

Many other hospitals are looking at St. Benedict’s model. If successful this could be a way for lowering the cost of some aspects of US Healthcare.

About Staff

The staff at the CallTheCops are all people who now or at one time did work as police, firefighters, in EMS and even dispatch.